How to start your own perfume line

If you have never sold perfume before, creating your own perfume line can sound very glamorous but starting your own fragrance line is much harder than it actually sounds, especially if you plan on creating a fragrance line fit for retail. Below we will list the basics of starting your own fragrance line. We suggest before starting your own fragrance line to first start selling perfume to see whether you have the personality and the skills to build up a client base. Please read our post on how to network as a perfume agent to build on and improve the skills you already have.

We have an inhouse graphic designer to assist you with the artwork for your label or box design based on whichever option you select from the following.

Perfume Agents Wanted -Fragrance line sold through networking without your own logo

Below is the basics you need to start selling immediately. Our minimum order requirement of R780 can be ordered with no label or with our digitally printed label. This option is also suitable if you want to start selling perfume in your own hair, beauty or nail salon or if you want to sell perfume in a gift shop.

  • An order of 12 x 50ml or 21 x 30ml perfume consisting of different fragrances
  • Although testers are not necessary, as most of your clients will likely know how the perfumes smell, it’s advisable to order testers if you have never marketed perfume before.
  • The minimum cost for an unlabeled fragrance line will be R780 which consists of no logo or our generic digitally printed logo. This excludes a box as well.

Fragrance line sold through networking with your own logo

Below is the basics you need to launch your own fragrance line if you intend selling to family, friends, colleagues and acquaintances. After you have successfully established yourself at networking and have built up an existing customer base we suggest you move on to developing your own retail quality fragrance line if you so wish.

  • Logo Design – This will require a graphic designer. There is Apps and websites that offer free logo design services. Although most of these Apps output really tacky logos that look computer generated it’s a good starting point if you have no access to a graphic designer. This is optional.
  • Logo Printing – This will require a company specialising in label printing/packaging. We have affordable digital labels as an option. This is optional.
  • Bottle Selection – We have an extensive bottle catalogue you can choose from
  • Box Design – This will require a graphic designer. This is optional.
  • Box Printing – This will require a company specialising in packaging. This is optional.
  • Fragrance Selection – We have an extensive fragrance catalogue you can choose from
  • Depending on your requirement the minimum it will cost for a fragrance line sold via networking is minimum R1820. This estimate includes 28 x 50ml perfume including a digitally printed label but excluding a custom box. All extra digitally printed labels remain the property of Silhouette Scents which we will use for your future orders.

Fragrance line sold in retail shops with your own logo and box

Below is the basics you need to launch your own fragrance line if you intend on selling in a retail shop environment. Although you can market a variety of fragrances with your own custom logo, this option best suits the individual who wants to sell 1 fragrance which has a direct printed logo or litho label including a custom printed box.

  • Logo Design – This will require a graphic designer. There is Apps and websites that offer free logo design services. Although most of these Apps output really tacky logos that look computer generated it’s a good starting point if you have no access to a graphic designer.
  • Logo Printing – This will require a company specialising in label printing/packaging.
  • Bottle Selection – We have an extensive bottle catalogue you can choose from
  • Box Design – This will require a graphic designer.
  • Box Printing – This will require a company specialising in packaging.
  • Fragrance Selection – We have an extensive fragrance catalogue you can choose from.
  • Depending on your requirements the minimum it will cost for a retail quality fragrance line is R22 000 to R30 000 excluding the cost of hiring a graphic designer. This estimate includes 28 x 50ml perfume including a direct printed logo or litho label with a custom printed box. All extra printed labels and boxes can be sent to the customer or we can warehouse it for future orders.

8 Replies to “How to start your own perfume line”

  1. I’m interested in starting my own brand but it’s my first time and I will be selling to family, friends and colleagues for now.

  2. I’m interested in starting my own brand but it’s my first time and I will be selling to family, friends and schoolmates for now.

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