How Long Should a Perfume Really Last?

One of the most common questions in perfumery is deceptively simple:
“How long should a perfume last?”

The short answer: it depends.
The longer answer reveals why two perfumes with the exact same oil concentration can behave very differently on the skin and why “all-day longevity” isn’t always the blessing it sounds like.

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If you’re active in fragrance communities, you’ve probably heard the term “beast mode perfume.” But what exactly does it mean, where does the phrase come from, and which perfumes truly deserve the title? Let’s dive in.

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When it comes to designing and manufacturing perfume packaging, accurate measurements are key. A small error in how you write or read box dimensions can completely change the shape of the box — sometimes turning what should be a standard rectangular perfume box into a flat box with an elongated lid, similar to a coffin or a chocolate selection box!

To help our customers avoid these pitfalls, we’ve put together this simple guide on how to measure your perfume boxes correctly.

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When shopping for a fragrance, terms like projection, sillage, and longevity often come up, but many perfume lovers aren’t entirely sure what they mean. These three concepts describe how a fragrance performs once it leaves the bottle and meets your skin — and understanding them can help you choose a scent that perfectly matches your lifestyle and preferences.

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When it comes to perfume packaging, there’s no rule that says subtlety always wins. While minimalist, understated designs have their appeal, there’s something undeniably captivating about bold, opulent packaging that commands attention. For some, a perfume bottle is not just a container for fragrance—it’s an extension of the wearer’s personality and an art piece worthy of display. This is where the allure of bold, statement-making designs shines.

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Creating a logo with gradients can give your brand a modern and dynamic feel. When done right, it can add depth, dimension, and visual interest. However, gradients might not always be the best choice, especially for certain printing methods. Here are some tips and considerations:

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Perfume packaging is no longer just a functional container—it’s an integral part of the overall experience. In 2024, fragrance brands are embracing a fresh approach that blends minimalism with luxurious details, offering sleek designs that still feel premium. This trend caters to consumers who crave simplicity but don’t want to sacrifice the high-end touch that makes a perfume bottle feel special.

In this post, we’ll explore the key elements that define this new wave of perfume packaging and how minimalism is evolving to meet the needs of modern luxury.

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As winter fades and nature begins to blossom, it’s the perfect time to refresh your scent wardrobe with a fragrance that mirrors the lightness and vitality of spring. Whether you’re drawn to fresh florals, crisp greens, or zesty citrus notes, choosing the right perfume for the season can uplift your mood and harmonise with the changing weather. Here are some tips to help you find the ideal spring fragrance.

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Creating a unique and appealing perfume line is about more than just the fragrance—it’s also about presentation. The bottle you choose for your perfume can significantly impact how customers perceive your brand and whether they decide to purchase. In this guide, we’ll walk you through selecting the perfect bottle for your perfume line, focusing on the options available through our carefully curated collection.

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